Picture this: A customer is comparing your 500mL bottle for $15.00 against your 1L bottle for $25.50. Without unit pricing, they're doing mental math, second-guessing, and often choosing the smaller size—or worse, abandoning the cart entirely. With UnitWise, they instantly see $3.00 / 100mL vs $2.55 / 100mL with a clear (Saves 15%) badge. The decision becomes obvious, and your average order value goes up.

Whether you're selling by volume, weight, length, or custom units like cases, pallets, or sheets, UnitWise transforms how customers perceive value. No more confusion. No more lost sales. Just clear, compelling pricing that guides customers toward the purchases that benefit both of you.

UnitWise supports arbitrary units—you define the unit name and quantity. Need to price by pallet? Set it up as a custom unit. Selling by case, box, sheet, ream, pack, bundle, or any other unit that makes sense for your business? UnitWise handles it. There's no limit to what you can call a unit or how you want to measure it. Whether you're selling 24-packs of beverages, 500-sheet reams of paper, or custom-sized pallets for bulk orders, UnitWise adapts to your business model, not the other way around.

Here's the best part: UnitWise runs entirely within Shopify. All your unit data lives in Shopify metafields—no external databases, no third-party servers, no added complexity. If Shopify is running, UnitWise is running. Setup takes minutes: just edit your products in Shopify admin as you normally would, and UnitWise handles the rest automatically.

Every time a customer selects a larger quantity, UnitWise automatically calculates and displays their savings in eye-catching green: (Saves 23%). It's like having a salesperson on every product page, gently guiding customers toward better value—and higher margins for you.

Beyond boosting sales, UnitWise helps you stay compliant with unit pricing regulations that are mandatory in many jurisdictions. The European Union requires unit price displays for all retail products. In the United States, 11 states and territories mandate unit pricing, including Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, and the District of Columbia. Countries like Argentina and Chile also have mandatory unit pricing requirements. With UnitWise, you meet these regulations automatically—no legal research, no manual calculations, no compliance headaches.

The choice is clear.

UnitWise transforms shopping from a chore into a joy. Your customers no longer have to squint at labels, pull out calculators, or second-guess their choices. They see clear, honest pricing that makes them feel smart and confident. That confidence turns into larger purchases, higher satisfaction, and customers who come back because they trust you. You get higher average order values, better margins, and compliance handled automatically—all while making your customers' lives easier. There's no downside, no complexity, no reason to wait. It's simply better for everyone.